31 Post in
Brain feasts: longer reads

Designing Chatbots: A Guide

When people think “chatbot”, it’s often not in a positive way. People conjure up images of themselves frustratingly sat by their laptop, as the conversational UI they’ve been speaking to replays the same error message over and over again. And that is certainly the case sometimes – chatbots designed by Facebook for their Messenger platform had a 70% failure rate only last year – but it doesn’t have to be.


Inclusive Design Isn’t a ‘Nice-To-Have’ – It’s a Necessity for Innovation

‘Accessibility’ doesn’t sound very sexy. At best, it feels irrelevant to many and is seen more often as a box-ticking exercise or ‘nice to have’, rather than a necessity. But that viewpoint couldn’t be more wrong.


User Perception Vs. Reality in Voice Controlled User Interfaces

Although they’ve been on the market for a while now, there was a huge push from Amazon and Google to get their ‘smart’ assistants – the Echo and Home respectively – in to our homes and lives this past Christmas, and Voice Controlled User Interfaces (VCUIs) / Conversational Agents (CAs) have been mentioned on countless blogs and sites as key trends to keep an eye on this year – including our own. The purpose of both the Amazon Echo and Google Home is to make our lives easier… but do they really?


Bitcoin & User Experience

November 1, 2017
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In October this year, Bitcoin reached its highest price ever at $5,856.10 per coin. The demand for Bitcoin has no doubt been fuelled by speculation into how high it might still rise – and if it will become the currency of the future.


The importance of UX when designing chatbots / voice user interfaces

September 8, 2017 - This post has 1 comment
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When designing for a conversational interface, it is important to remember you’re still dealing with a user interface, just not a visual one. Conversational interfaces, whether chatbots or voice systems, are like any other platform we perform research on and design for.


How to recruit hard-to-find participants

August 21, 2017
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With over 17 years experience in recruiting participants, we know that finding and the right people for your research sessions is essential for obtaining meaningful, reliable and representative results.


The future of payments, is no payment at all

July 28, 2017
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Everything is free!… no not really, we will still have to pay for stuff but the payment will be ‘invisible’…


12 ways to make a homepage more persuasive

July 14, 2017
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We recently ran our Design for Persuasion course where we look at ways to  inspire trust, build emotional rapport and trigger action amongst your target audience. To get a good mix of knowledge and practical application we asked our participants to work on a design challenge, giving expression to some of the principles learnt.


How to design for Virtual Reality

April 21, 2017
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So, you’re designing for VR and don’t know where to start? As with anything, the best place to start is by thinking about your customers and how and why they would interact with your service.

Designing for VR is very different to 2D and poses a whole raft of possibilities and considerations. What is interesting is that VR stimulates all the human senses, as there is not only a cognitive impact on the user but also physiological.


How Human-Centred Design could improve politics

As those of us in the UX world know, it’s quite common to watch people struggle to use a site, then subsequently say how easy to use it was – which is why it’s important to observe what people do, not what they say. People tell you what they want in order to achieve the desired response. Could this also apply to political polls?


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