In-game advertising analysis

Better brand engagement metrics

Our 'emotive brand engagement model' measures, quantifies and predicts consumer attention and engagement to ad campaigns, or product placements.

Our two validated metrics help you understand and validate the ROI for your in-game advertising:

Sponsor Fixation Index (SFI) - uses a series of eye tracking metrics to quantify the level of consumer engagement with available advertising. This has significantly more power than typical 'opportunity to see' measures
Emotionally Adjusted Sponsor Fixation Index (EASFI) - builds on the SFI by adding an emotional dynamic to the algorithm. A series of eye tracking metrics are combined with biophysiological and behavioural data to quantify the degree of positive psychological associations with your brand

Racing game showing sequences of visual fixations - none of them on the adverts

We use eyetracking, behavioural and biophysical measures to analyse and quantify the effectiveness of your in-game advertisments.

This gives you far more than mere opportunity to see - we can tell you when and for how long your customers engage with your brand - and how they are feeling when they do.

Broad application... and not just games

Our methodology can be applied to a variety of advertising media, such as static, dynamic and interactive advertising or product placement on all consoles, PC, Mobile, Web, TV and film.

Research tailored to your needs

We work both on and off site, and our methodology can be applied at any point during the development lifecycle; from early concept stage right through to final submissions.

We tailor our research to fit your needs and objectives and will advise you on the most effective use of our services.

Who it applies to

Game publishers benefit by gaining knowledge to increase the ad value for their franchises going forward.
Game developers gain valuable investment injection .
Advertisers get the chance to develop tools that add value to a gamers experience - brands are much more accepted in games than they are in an interruptive environment - and gain access to a targeted market segments .
Agencies gain unique access to accurate measurement tools and new creative opportunity