Designing for the human mind/brain

Exploiting psychology and neuroscience to deliver exceptional interactive design

1 Day (9:30-16:30) interactive training course

  • Central London

£575 (ex. VAT) per attendee (max 8 attendees)

  • includes breakfasts, lunches, refreshments throughout, course materials, certificate of completion

Next course

Course booking terms & conditions

Brief description:

An intensive one day introduction to designing to exploit what is known about the human brain and its capabilities and limitations

Using principles honed from years of scientific study from the disciplines of sociology, psychology, perceptual psychology and neuroscience, this course will teach you how to tickle the brains of your customers with your designs and communications

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will produce something worthwhile and go back to your desk armed with weapons (and a few dinner party tricks) to impress your colleagues and friends

Is it for you?

If you yearn to improve the impact of your designs, maximise conversions, optimise landing pages, create effective dashboards, effective adverts – this is for you

Aimed mainly at those designing for interactive experiences (websites, mobile sites, apps etc,) but also applicable for anyone communicating visually (advertising, presentation production, reporting etc.)

Participants are typically, marketing managers, digital marketers, designers, user experience managers, content providers, creatives...

What you will learn

Some of the topics covered:

  • The fundamentals of the human visual system and what this teaches us about design
  • How to grab and direct attention
  • How to improve salience and readability
  • The psychology of colour
  • How to reduce the appearance of clutter
  • How people remember and what you can do to help
  • How to design for people's natural thinking processes
  • The basics of persuasion design
  • Emotional design principles
  • Designing for the other senses
    • Hearing
    • Touch
    • Taste?

Learning objectives

After completing the training, participants will be able to:

  • Describe the key capabilities and limitations of the human brain that affect perception
  • Apply key principles to improve design to result in improved customer behaviour and peceptions
"Small group with great participation. Our individual questions answered. Lots of information and general interest covered as well as the take away best practice points. Very happy. "

Joseph Shaffery
Creative Lead, Capita

"Even if you had no interest in web design, it was engaging and the science is fascinating. I would recommend it strongly to others and look to attend future courses myself. "

Ed Baker
Mobile Product Owner, Hastings Direct

"Thank you, my mind has been widened and I would love to attend more beneficial courses like this with Bunnyfoot in the future "

Adam Stott
Junior UX Designer, Paddy Power Betfair

"Interesting insights delivered in an engaging way. Applying it back to web page design as well gave it relevance. Jon was great. "

Gavin Ross
Senior Online Experience Manager, easyJet

"I enjoyed learning more about how the mind works in relation to decisions made. I felt positive about what I do at work and got a lot out of the day. I could see designers, marketers and UX type people benefitting. "

Charlotte Green
User Experience Consultant, Nationwide

The Venue

4th Floor
54 St John's Square
London, EC1V 4JL

Located in the heart of Clerkenwell just 5 minutes walk from Farringdon mainline railway and underground stations.

  • Great food
  • Great location
  • Great rooms and equipment

Plan your journey on Google maps

Read enough? Book Now...

Contact Kelly Coote 0207 608 1670